Is sustainable certification's ability to combat greenwashing trustworthy?
نویسندگان
چکیده
Introduction Certifications are widely recognized as important tools in addressing climate change, safeguarding human rights, and promoting environmentally sustainable practices. However, this critical review article draws attention to potential negative impacts associated with certifications. The purpose of is highlight the risks challenges certifications despite their intended benefits. Methods on existing literature impacts, well empirical studies effectiveness Results finds that can increase perceived value eco-friendly brands consumer willingness pay. also highlights greenwashing free riding, which undermine benefits Additionally, institutional organization certification systems may exhibit structural inertia, impede integration disruptive green technologies market transitions. Discussion practices should not be overlooked. It essential implement measures mitigate eco-opportunism effectively combat greenwashing. suggests designed promote innovation adoption new technologies, rather than being a barrier change. Conclusion for acknowledged addressed. recommends implementing greenwashing, while technologies.
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ژورنال
عنوان ژورنال: Frontiers in sustainability
سال: 2023
ISSN: ['2673-4524']
DOI: https://doi.org/10.3389/frsus.2023.1188069